The restaurant business is one of the ten most profitable businesses in the world. This business has grown in most countries despite the high rate of investment in it. High competition between restaurants to gain more market share and consequently profitability for their owners, has led restaurant owners to invest in branding and identity for...Read More

Coffee branding can be found all over the world. In case you talk with some people you get to know that most of them might start they day to become more energetic by taking different kinds of coffees that’s why It’s always been a competition between different brands to be the choice of coffee drinkers....Read More

What do you know about brand credibility? Branding and Ad branding give your business an identity that goes far beyond the products or services it offers. Branding is the face of your organization that connects with consumers and makes you and your business memorable; At the same time, it helps consumers to differentiate your business...Read More

Companies generally use phrases or words for branding to convey their brand identity to the audience. But some focus on a mission statement and use the themes of commitment, honesty and lasting success to strengthen their brand. Some other brands use a short phrase or even a single word to convey their message to their...Read More

Part of the success of your business is closely related to the tools you use to promote it. In fact, no matter how hard you try to provide quality products and services so that you can not introduce it to your audience, you will not be successful in your business. In the legal world of...Read More

Rebranding means reconstructing the brand image in the customer’s mind with the aim of getting better or preventing it from getting worse to Increase your brand. In rebranding, by changing the elements of visual identity (name, color, logo, design) and the messages we give to the audience (brand strategy, values, mission, vision, goal, tagline), we...Read More

Today, with the advancement of technology and social networks, as well as increasing the level of social understanding and awareness, advertising and branding activities have become one of the important issues of economic development. In recent years, with the growth of industry and trade among the people and society, as well as the expansion of...Read More

Brand identity is an essential part of a successful business. These include goals, perspectives and values, as well as intended audiences and known identities. Like people who show their identity through the clothes they wear, the music they listen to and their friends and the songs they sing. Brands express their identity with a certain...Read More

Branding challenges has become a bit more complicated in marketing strategies, but it has become even more important in today’s global marketing. A brand is a concept that is formed in the consumer’s mind when they hear or think about your company’s name, product, or service. The term of branding is an influential term that...Read More

Understanding the impact of branding on marketing is necessary for marketers. The marketing and sales process for businesses is no longer as simple and uncomplicated as it used to be, and in order to achieve more market share, businesses do systematic tasks that can improve and increase their chances of success. As long as most...Read More