Part of the success of your business is closely related to the tools you use to promote it. In fact, no matter how hard you try to provide quality products and services so that you can not introduce it to your audience, you will not be successful in your business. In the legal world of business, this is achieved through brand registration. In other words, the brand name, in addition to introducing you to your business audience, legally supports your services and products.
What is a brand?
The brand is a distinctive symbol that is a brand, logo, name, word, or phrase that companies use to differentiate their product from others. The combination of one or more of these elements can be used for branding or branding and creating a brand identity. A brand can belong to a product or manufacturer, a service or service institution, a company or organization, or a person, place, event, or even religion or belief.
What is a trademark?
The trademark in the ad branding is a thing that is registered by natural or legal persons and represents your products and services. A trademark is any visible mark that enables others to distinguish the goods or services of a natural or legal person.
The difference between a brand and a trademark
In expressing the difference between a brand and a trademark, it should be said that although these two concepts are sometimes used interchangeably, they are very different from each other.
The first difference is that the brand name to increase your brand awareness is the one with which the business operates and is known, while the trademark is the address that is affixed to the goods.
In addition, the brand contributes to the reputation of the trader or company and introduces the brand of products and services. A company can operate under one brand and several brands in such a way that a large company that offers different products offers each of its products under one brand.
- Choosing a common or similar name is not legally possible, for this reason, before choosing a brand, make sure that there is no common or similar name so that you do not face any problems in registering a brand.
For any consultation feel free to contact SAMYARI’s team for their best ads services as ling as they have the best ways to increase the brand awareness of your products and services