You may have heard the term “fashion conscious” being used to describe a particular person or group, and may have wondered what that term means exactly. In short, a person who is “fashion conscious” is one who is aware of fashion trends and styles and who may want to wear only the latest looks or...Read More

Retailers depend on fashion forecasters to tell them what’s going to be hot in the coming year. Fashion forecasting must be performed well in advance of the actual buying season because purchasing departments place orders months ahead of sales. Forecasting isn’t an exact science; successful forecasters rely on history, recent fashion trends, economic conditions and...Read More

Being a fashion icon means setting trends and staying stylish for years to come. Fashion icons are diverse and unique, so it is important to be authentic as possible when developing your personal style. Becoming an icon takes hard work, passion, and patience, so never give up during the process. To become a fashion icon,...Read More

Fashion theories indicates the process of fashion ideas. The theories explain the fashion trend. It also tells about how fashion moves from one stage to other stage. There are three theories of fashion.   What are the 3 theories of fashion?   The distribution of fashion has been described as a movement, a flow, or...Read More

Fashion merchandising involves wearing many hats within the fashion industry, sometimes juggling them and sometimes focusing on one area exclusively. The most important functions include product development and production, promoting the merchandise, and buying materials from suppliers. Clothing for both men and women is the most common item that fashion merchandisers work with, but they...Read More

Traditionally, Paris, London, Milan and New York are the four major fashion capitals. But these are not the only stops on the map — Tokyo, Rome, Buenos Aires, and Los Angeles are among several cities that have fashion credibility. Major fashion capitals of the world The original fashion capital of Europe is Paris, which boasts...Read More

In decades’ past fashion trends typically were started and evolved strictly through the method of fashion house to magazine to consumer – and it stayed like this for a very long time. In our current Internet-savvy (even obsessed) world things have changed. While traditional fashion houses still have an impact on the way that fashion trends emerge,...Read More

Picture this: You find the most exciting piece of jacket when browsing though the internet. You decide to buy it, and instead of ever being able to see it in person, you are able to wear this jacket in a different way – digitally on a photo of yourself. This is what digital fashion offers...Read More

The fashion industry has a lot of problems. It also has plenty of innovative designers, creators, and change-makers working on solutions. One umbrella movement that encapsulates their efforts is the slow fashion movement. This guide covers what it stands for, why it’s necessary, and how to support it. Recent years have brought with them an...Read More

Regenerative Fashion is based off Regenerative Agriculture, which is ‘a system of farming principles and practices that seeks to rehabilitate and enhance the entire ecosystem of the farm by placing a heavy premium on soil health with attention also paid to water management, fertilizer use, and more’ – The Climate Reality Project. It’s essentially restoring our soil’s...Read More