Growth hacking is a marketing technique used by startup companies in the field of technology-based on analytical thinking skills, based on creativity and social metrics to obtain publications and sell products. So the development of this term is very necessary.
What is growth hacking in digital marketing?
So what are the benefits of hacking growth itself? Growth hackers or commonly called growth hackers are people who specialize in using SEO techniques (search engine optimization), content marketing, website analysis and testing. Therefore, in the world of Internet marketing, growth hackers are very much needed. Without them, starter websites will not be known by many people.
In building a start-up business, you definitely need a growth hacker. They will find the most effective and efficient strategies for startup marketing, without having to spend a lot of budgets. For example, with marketing through print media, television, YouTube and others. It can also be through social media which already has a lot of followers.
Growth hackers are the people responsible for determining the strategies that will lead to the growth of a company or institution. He has a full focus on growth, and to achieve this, he uses methods and tools to create growth-stimulating practices.
In short, growth hacking refers to new marketing techniques developed by technology companies to sell products and gain higher exposure. It combines traditional marketing and analytical skills to acquire and engage new users.
Examples of Startups Using Growth Hacking
To better understand what G.H* is, perhaps the following examples can provide a simpler explanation;
Airbnb is an e-commerce platform that provides room rentals. Everyone who does the space marketing process through Airbnb service will be immediately promoted by Craigslist. Craigslist is a popular secret service in the United States. This makes the process of selling a room in Airbnb quick to sell. This Craiglist is used as a growth hacking from Airbnb.
You are definitely no stranger to the name Hotmail.com used to be a startup offering free email services. Hotmail always provides information to users, with the words “Get free email at Hotmail”. using the technique, Hotmail is successfully used by more than 12 million users. Finally, in 1997, Microsoft acquired Hotmail. The technique used is what growth hacking has to offer.
Also Initially, LinkedIn faced slow growth like most other startups. In a few days, in fact, the company saw some 20 registrations. Eleven years later, the company did better than ever with more than 400 million users acquired in 200 countries.
LinkedIn achieved success by implementing cool growth hacking techniques that allow users to create Public Profiles, visible even without logging into the community. Before LinkedIn created public user profiles, it was relatively rare for members to produce organic search results. By creating a public profile, LinkedIn generates massive traffic and attracts new users.
Growth Hacking Phase in the Beginning
There are several phases that must be done in the process of making continuous growth hacks. If it looks big, startups who use this service manage to grow their product quickly. In fact, the benefits are huge. to better understand the following growth hacking phases in the beginning.
- According to Market Needs
The first thing is of course using products that suit the needs of the market. Many people have to sell products that do not fit the market. In fact, building a product is not just a matter of selling the product, but how to build the product. when a product is known and accepted by the public, it will certainly be easier in the marketing process.
Growth hacking will target products that fit the market. So the product will be more successful. To find out if the product is suitable for market needs or not, G.H* will do a survey test, iteration and finally improve the product.
- Find People Who Are Growth Hackers
After you test the product, then select a growth hacking that can solve all your problems. here you have to understand what hacking is growing. G.H* will perform A / B testing, landing pages, virus factors, emails and open graphics.
They will look for opportunities that are profitable and not used by others. You could say G.H* is a mindset, not just a toolkit. Therefore, it takes a good idea to find the right product marketing system.
- Make it Viral
To get more users, you have to make something viral so that it is discussed by many people and eventually more and more people know about your product. But how to make a viral product. This thing is certainly not easy, it must be done by one person to another, until everyone knows. For example, dropbox, which provides more storage if users refer to other friends. So growth hackers must be able to find a way for the product to go viral.
- Optimize and maintain
Growth hacking must be able to optimize and maintain. Must be able to see accurate metrics and data, so they can determine the next step and be able to find new creative ideas that make marketing products easier. Here you need to understand the consumer and what the consumer needs, rather than spending a lot of marketing money, you better do a survey on your customers.
- Start Remarketing
By using growth hacking, you are aware of product errors and can start remarketing. All existing problems will be easier to solve and more effective, than selling products but not having the right strategy.
Conclusion
For starters, growth hacking is indeed a cost-effective and innovative way to grow a business. To leverage it, you need to think outside the box and leverage solid technical and marketing skills to execute ahead of your competitors. By G.H*, instead of presenting an ad-hoc system and using the Push system, offers a Pull solution (creating a desire for users to engage with the brand). In fact, it is trying to generate more revenue from existing customers to reduce the cost of attracting them. In fact, it works because businesses have moved away from the old marketing methods that only aimed to attract customers, and it cares just as much about product design and business growth.
* Note: in this article G.H means Growth Hacking.