Television advertising is a type of television program that is created in exchange for receiving a certain amount of money from its customer and with advertising content about a service or product to deliver the desired message to the audience of that television network. TV advertising is a major part of the revenue of television networks, and this type of program has existed almost from the very beginning of television.
Table of Contents
How effective is TV advertising?
The type of advertising, the price, the way the ads are shown, etc. all depend on the policies of the television and the network and depending on the laws of each country, these conditions can also be different. For example, political advertising on TV in some countries is simple. While the same advertising in other countries is completely banned or to some extent restricted.
There are two main steps you can take to complete a TV advertisement. In the first stage, the desired advertisement must be made according to the standards and rules, and in the second stage, the advertisement must be distributed through it properly and at the right time.
History of TV advertising
It is said that the first TV commercial that went on the air was related to the Belvo Watch Company, whose commercials were published on NBC in 1941. The ad was created and displayed for 20 seconds before the start of a $ 9 sports competition.
Why TV Advertising?
TV advertising is classified as linear commercials that have a high impact rate due to the visual communication they establish with the audience. Of course, the current costs of booking TV commercials are on the one hand and the issue of building advertising professions on the other. Audiences these days have mastered the art of recognizing a professional or amateur advertiser, which has a direct impact on their effectiveness.
Although the final cost of a TV commercial varies according to certain criteria such as the airtime of the ad, the network to be advertised, broadcast at strategic times, etc., the quality of construction and design is always under the viewer’s microscope. To take.
Since TV audiences are not limited to a particular segment, advertising in this medium can be the driving force of any kind of business with any applicant. This generous expansion has made television a useful base for advertising.
The Benefits of TV Advertising
- Creativity
TV gives the most creativity to the creator of the ad, to convey its message well. With a camcorder, you can take the viewer anywhere and display the images you want. For example, you can take the viewer into your factory and show him the quality of production.
- Credibility
Advertising on TV immediately gives special credibility to a product or service. The product that is advertised on TV is differentiated from the competitors’ products and has a better position in the customer’s mind.
Interested TV viewers
Although many TV viewers have no interest in watching TV commercials, they are exposed to these commercials for hours every day. Do you know someone who watches TV for a few hours a day and has not seen various commercials?
- Easy selection of target market
With TV commercials at the right time, you can easily choose your target market. If your product is for children, you will have access to the desired customers by placing ads in the children’s program. If your product is related to the kitchen, this ad can be distributed among women’s favorite programs such as cooking lessons.
- Fast results
TV commercials show their impact immediately. If you are talking about a special auction in the ad, you can wait for customers to come to the store after one hour. During the Iran-Korea football match, Mr. Khiabani announced one hour before the start of the match that the stadium was empty and asked people to come to Azadi Stadium. At the beginning of the game, the stadium was almost full! Yes, this is the power of television advertising.
- High penetration coefficient
Newspapers and magazines can not easily penetrate to the most remote parts of the country. But television has a very high penetration rate and is not limited in terms of geographical area.
The major role of television advertising in financial and advertising markets
The look of the world’s greatest strategists when it comes to Television advertising is always like looking at a master key that can open any door and show the way to success. Let’s go back a little, just 78 years ago, in 1941, the first television commercials aired on NBC in the United States, and now, more than 70 years later, television has been able to account for 37% of the world’s advertising or 37% of the cost. Which is spent on advertising companies, products and services, is dedicated to TV advertising, which of course belongs to the year 2015 and has certainly increased a lot so far.
Big companies like Google, Facebook and Netflix have spent over 60% of their advertising costs on TV, but how do you think such decisions are possible? Why make such significant investments in television advertising? In answer to this question, it should be said that TV commercials will increase the winners and make people familiar with them! TV is one of the tools that are available in almost 90% of homes and is one of the most accessible communication devices for people of any income level. This makes it one of the most-watched digital TV tools, so advertising in such an environment can cause your ads to spread in an environment that has hundreds of millions of viewers, and will expand your brand and your brand name. Be on the tongues!
TV commercials, because they are ubiquitous, will make your brand last in the minds because people will watch and remember it on TV at all times, because people usually spend more time watching TV, and this has an impact. More TV commercials!
The Impact of TV Advertising Costs on Revenue and Sales
It can always be stated that the costs that are allocated to TV advertising, according to the specified amount, will be directly related to the sales and services of the brand, so if the costs of brand TV advertising are reduced, it will reduce the company’s revenue and sales. Conversely, if the costs of brand TV advertising increase, it will increase revenue and sales of products, because more people will be familiar with the product and services of this brand.
Recently, the CEO of American Express, a leading brand in business marketing and global communications, announced that although Television is a traditional medium, it is still of particular importance in the financial markets due to its ubiquity and its availability to the public. For example, when a very powerful TV show is aired, the products featured in its TV commercials will see a significant increase in their profits, and as a result, they can get the best feedback in the shortest possible time.
Research in recent years on the effects of Television advertising on sales of products and services has shown that in the long run, multi-purpose TV advertising will not only improve sales and profitability but also make digital advertising more effective. And in a way, this type of advertising will be considered empowering, so the subject of Television advertising is not limited to this field and can be effective in other advertising areas and tools.
A high rate of effectiveness and efficiency of TV advertising in financial markets
Given all the above, the effect of TV commercials on the audience can not be ignored because the audience today spends a lot of time watching TV, and this issue causes the TV advertising effect to increase strangely and more viewers The impact of these ads.
According to research conducted in the pioneer industry, TV advertising was selected as the tool that has the highest efficiency in achieving higher sales! The effect of TV advertising on the audience has made a combination of TV and other digital tools known as the best advertising market!
As a result, pay attention to the fact that if you want to spend money on advertising this year and you want to increase advertising costs, due to the impact of TV advertising on audience decisions, it is recommended to spend this money on TV because it lasts longer. The minds of the audience will!
If you try to use the effect of TV commercials on the audience to challenge their emotions and rationality, then you can see that audio and video content together can have a proven effect on the results and profitability of advertising.