Brand reputation is the reason a particular brand is able to sell its products or services, you can measure your brand’s reputation easily, if consumers trust your company, and feel good about purchasing your products or services, that means your brand’s reputation is favorable. however, if consumers distrust your company and they are hesitant about purchasing your products or services, that means your brand’s reputation is unfavorable. so brand reputation is very important and that is more important now than ever. Below we’ll cover effective tactics for improving your BR* and growing your business.
What is a brand reputation?
The Oxford Dictionary defines reputation as the the opinion that people have about what somebody/something is like, based on what has happened in the past. all other dictionaries have same definition for this word. In other words, reputation is based on individual perceptions of a someone’s character (or brand’s character).
BP is similar to personal reputation. for example, Think of two celebrities and consider their reputations. You can do the same with brands. Evaluating brand reputation is like evaluating personal reputation, and no two brands are evaluated exactly the same by all people.
When consumers make a conscious (or unconscious) choice between two or more brands, they are affected by a whole nexus of influences which can be broadly summarized as “reputation.” For example, someone buying a car may choose a manufacturer with a record of reliability. A perfume buyer might opt for a brand with an image redolent of luxury and elegance. A person looking to purchase electronic devices may make a decision based on an image of stylish design and efficient functionality.
Consider the Google reputation. People aren’t happy with the amount of personal information Google collects about them. However, Google is very helpful, that people place less weight on lack of privacy when evaluating the Google BR. on the other hand, DuckDuckGo is a brand that don’t collect or share any of your personal information, However, that is not very helpful.
Why is brand reputation important?
Your brand’s reputation is more important than anything else because consumer perception and trust are necessary for your business to thrive today. There is no advertising as powerful as a positive reputation traveling fast.
You need to be aware that it is not that easy to build a Good reputation. It takes many years to build a positive reputation for your brand and a few minutes to ruin it. If you think about that, you’ll know the importance of your brand’s reputations perfectly and do things differently to protect your brand reputation. In other words, there are so many good things you need to do for building a positive reputation for your brand, but you’ll easily lose that if you do only one bad thing.
only one mistake can ruins the positive reputation which accuracy had raised. A positive reputation once broken may possibly be repaired, but people will always keep their eyes on the spot where the gap was. While building a positive reputation is a long-term process, gaining a negative reputation can happen in an instant.
On the other hand, whether positive or negative, the reputation of an individual company leader or even a company spokesperson has a huge influence on the reputation of a business and its brands.
What is the difference between reputation and brand?
reputation & brand have a close relationship. the actions of management and employees can simultaneously affect both reputation and brand (either positively or negatively). both concepts share a similar goal: ensure that the appropriate audience considers the company and its offerings in the best possible light. however, they are not one or same, they are different.
confusing reputation with brand can lead you to big mistakes. you need to difference between the two concepts to avoid this mistakes. brand is a concept that focuses on what a product, service or company has promised to its customers and what that commitment means to them. Reputation is a concept that focuses on the credibility and respect that a company has among a broad set of constituencies, including employees, investors, regulators, journalists and local communities — as well as customers.
Although reputation and brand aren’t synonymous, they are nevertheless tightly interrelated. Damage to one can easily weaken the other. And both are important — but in different ways. Reputation is a precondition for people’s willingness to do business with a brand.
Reputation is distinct from the actual character or behavior of the company and may be better or worse. When the reputation of a company is more positive than its underlying reality, this crack poses a substantial risk. Eventually, the failure of a firm to live up to its billing will be revealed, and its reputation will decline until it more closely matches the reality.
- Note : in this article BR means : “brand reputation”
