What is commercial photography?

Commercial Photography is a photo that has a selling value and this photography is made for commercial purposes for example for advertising a product, for posters, or others. Usually, the company will provide a director for style. While a style director does not all know well about photography. Therefore, you as a photographer must be able to communicate with style directors well.

What is commercial photography?

For commercial photography you can do with several techniques namely by taking into account the composition and direction of lighting, lighting should be good because now almost every studio can know how to get good lighting, using talent or models that have the same talent, color strategy and modification using technology modern ones for example for fast motion, smoke effects, and slow motion. That is a technique you can use in commercial photography because your photo is for a company so you have to pay attention to every technique that exists. Here are some types of commercial photography you may know.

Some Types of Commercial Photography

 

1. Advertising Photography

Advertising photography is commonly used to highlight a product, brand, service or individual in print or digital media.

 

1. Aerial Photography

Which is taking pictures done from the air using an aircraft, parachute, helicopter, or can use a drone. This photography uses the concept of focal length, stereoscopic coverage, and index map.

 

1. Architectural and Interior Photography

The next type of commercial photography is architectural and interior photography that targets images for structures, interiors of houses, buildings, restaurants, and even a room. Here the photographer will use the techniques of skill as well as lighting and creativity in immortalizing the goodness of the interior of a room. Usually, this kind of photography will be used in the promotion of a house, hotel, villa, restaurant, or the like.

 

1. Food Photography

This photography can be said to be special commercial photography. The food industry will always be a well-known industry and has undergone some rapid development in recent times. Therefore, the needs of photographers in this field can continue to increase.

 

1. Sports Photography

The purpose of sports photography is to capture important events that should be immortalized in the world of sports. Usually used in writing sports news or news related to athletes in one type of sport.

 

1. Jewelry Photography

This photography is commonly used for brochures, social media, or digital advertising. Jewelry photography will show some aspects of the beauty and uniqueness of a ring, earrings, necklaces, and other jewelry which is a measure of a jewelry photographer.

 

purpose of commercial photography

In general, the purpose of commercial photography is to show the desired product in the best and most attractive way and persuade the customer to buy it. Advertising photos are with us in everyday life; In catalogs, brochures, price lists and advertising billboards! In advertising photography, the requirements are now placed before photographers.

Advertising photos should be passionate and energetic and include their message clearly and concisely. To achieve the desired result, the advertising photographer must take photos of different versions of the products and choose the best one.

How to become a professional commercial photographer?

• Having a specialization will make you a professional commercial photographer. Suppose you choose to be a wedding photographer. Be an expert in that field. Continuous practice by photographing the details of the wedding by the rundown of the event, such as capturing the moment when the bride and groom pin each other wedding rings, when they kiss each other when hugging each other’s parents, etc. Also, have a portfolio as a reliable wedding photographer. You will easily later promote yourself to your potential clients by showing a portfolio in the form of a story from someone’s wedding by complementing it with beautiful and interesting photos of your snapshots, or you can also create an online portfolio. Have a business card for you to share with potential customers.
• Know about marketing and business. This is very important to do so that you can grow your photography business well. Even so, you still have to focus on his photography and not on his business. If you have employees from the development of your photography business, make sure you educate them to be a reliable commercial photographer like you.
• Have and get to know the photography tools as the backbone of your career. You need to know not only the settings in the camera, but it is also important to know about lighting such as the use of softboxes for indoor and outdoor lighting, know well how to place the reflector, good at adjusting the tripod to be able to photograph at the desired angle and knowing how and when to use portable flash, etc.
• If you have not been able to afford your photography support tools, do not worry, you just have to practice diligently. Remember, tools are just media help. You have to learn to photograph with the heart to produce beautiful and interesting photos to see.
• Have positive traits such as not giving up easily, working hard, not pessimistic, and also not too idealistic and stuck to what you are interested in just taking photos. If you are an expert in capturing wedding events but you are quiet in this field, there is nothing wrong with accepting an offer to be a fashion photographer or others.

 

The difference between Commercial photography and Advertising photography

 

In  Commercial Photography, photographers use images of buildings, models, goods, and landscapes they take for advertising purposes in books, catalogs, advertisements, and reports. A commercial photo is generally used for advertising in the introduction and sale of goods in large and large sectors as well as small and medium businesses. In this type of photo, all the focus is on the product to be introduced, but The main aspect of advertising photography is to create the feeling and mentality that a product or product can naturally create in the viewer. As the name implies, advertising photography is related to the sale of goods. Advertising photos should create the need for the product in the customer or viewer. Advertising photos should be framed in such a way that the subject or the product itself looks sexy, fashionable and pervasive. The general result of this type of photography is to evoke and happen a special task called shopping. The work of an advertising photographer is as if a master artist is telling a deceptive story, but in the form of photographs, images, light, color, and frame.