Brand Personality is a key factor in the success of a business. The way a person dresses, the way they talk or communicate with their friends if you can have too much personality if it is a person, among the business, each brand will want its own color, tone, and sound. In fact, brands express their personality by the way they behave, the way they are seen by their audience or the kind of work they do.
What is brand personality?! & How to Create a powerful Brand Personality?
There are several practical steps involved in building a brand personality described below;
- Find your brand voice
When we say “Voice”, we mean exactly the character that your brand personality represents. Finding this sound for the brand will be a challenging mission that requires careful analysis. Imagine an ideal conversation with a customer, a conversation in which everything works. As planned and expected, the customer will be completely satisfied with your brand. What makes your customer conversation so successful? How did you manage to stimulate their positive emotions towards your specific goals?
- Find your core values
If you want your branding personality efforts to succeed, think of more than just profits. Not to say that we have a problem with generating more revenue. Brands establish a relationship in which the audience, in addition to feeling satisfied, finds a belief in them. This belief causes you to attract your customers to your next purchase.
- Tell a story and make a picture of your brand
People are more interested in hearing stories. Try to tell a story to convey your message. In addition to being more engaging to the audience, this helps you build your connection in deeper layers. Of the thousands of ads, we see daily, some of them are subconsciously passed through our minds many times. Sometimes it lasts for months or even years. When you express your brand personality in the form of a simple, short and engaging story, you should expect the same.
Using creativity can play a leading role everywhere. But in writing your story, do not try to use unusual methods (which you may think are also very innovative). All you have to do is write and publish your own point of view (as an individual or a company) in a standard and understandable format. In other words, focus on the essence of your story and scenario, not the choice of format and the way it is told.
Look at your story from these two angles as well.
- The first aspect is self-centered: What inspires and motivates you to start this business? And what are you looking to achieve?
- The second aspect focuses on your impact on your audience: Where will your brand personality be in your audience’s life? In other words, what do you offer them and how do you give it to them?
- Which design style is closest to you
By imagining the business as an individual, we were able to find his or her overall personality to some extent based on his or her behaviors, relationships, and choices.
Now it’s time to talk about fashion. Is your brand personality trying to present a professional and attractive image with an updated style? Or is its taste determined in a sporty and sporty style? How does it relate to simple designs?
- The importance of logos in business personality
A logo is very important for building a business identity. All you should expect from a professional logo is to summarize the nature of your brand in a memorable phrase. There are many creative artists who can help you along the way. In addition, there are online tools on the Internet that will create a beautiful and conceptual logo for you in a few minutes.
- Have a general plan for colors and fonts
Fonts and colors are the raw materials with which you form the most important part of your visual identity. They are remembered in many brands by seeing a particular color. Just look around a bit. You will find many examples of them.
- Write a slogan
If you had to describe your brand personality in just a few words, what words would you write? The slogan is a brief statement of your company and what you do, which in addition to being short should be attractive and engaging. This means attracting people to connect more with your brand.
- Know what is right for you
Doing all the marketing techniques is not good for all types of companies. To match marketing with your brand, know which channel or medium is best for you. For example, many brands benefit from the Instagram activity. But companies whose business identity is based on visual work and content that is different from images will be less successful in this environment and may have better results if they focus their marketing efforts elsewhere, such as LinkedIn.
- Get help from digital marketing
Numerous online platforms provide identity building solutions for you and your business. When you create a website, set up your social media channels or email newsletters, you create a visit-level connection that covers all the features of your brand personality. Online marketing is flexible and dynamic and offers you a wide range of choices and possibilities. Items that cost far less than actual marketing and may have a better impact on your sales depending on the type of activity you do.
- Be consistent
Brand stability is very important. If you do not use your logo, name or slogan consistently, you should not expect it to remain in the minds of the audience as a brand personality.
- Remember the principle of simplicity
The goal is for the audience to be able to easily recognize your brand and brand personality. Avoid adding secondary phrases.
- Set up a proper structure for your brand personality
Same as any other business you night send numerous emails, letters and business cards to your potential customers. Creating a similar structure and pattern for even the smallest details, such as the signature, will help you introduce your business to your audience in a coherent, credible and professional way and show up your brand personality in a proper way.