E-commerce branding : importance of branding in e commerce with examples

E-commerce branding is the buying and selling of goods using the Internet and the transfer of money and information to conduct e-transactions. E-commerce branding is mostly used to sell real products online, but it can still describe any kind of business transaction done over the Internet.E-commerce branding is a powerful concept and trend that has fundamentally changed modern human life. E-commerce is one of the objective manifestations of the information and communication technology revolution in the field of economics. This style of business is expanding rapidly due to its enormous benefits for humans. It can be said with certainty that e-commerce has overcome many of the limitations of traditional commerce and has changed not only the form and appearance of traditional commerce but also the content of commerce, a change that is the basis of any action and opinion in The realm of economics is located.

 

The difference between e-business and e-commerce

 

While e-commerce branding refers to all aspects of the operation of an online business, e-commerce specifically refers to the trading of goods.

E-commerce branding has undergone many advances to make it easier for a product to be recognized and purchased by online markets. Independent businesses, small businesses and large corporations have all benefited from e-commerce, and e-commerce branding helps them to sell their goods outside the scale at which goods are sold using traditional sales. Global sales through e-commerce branding will reach $ 2.7 trillion by 2020.

 

Types of e-commerce models

 

There are four main types of e-commerce branding models that can describe almost any type of transaction that takes place between consumers and sellers.

1. Selling from a business company to a consumer: When a business owner sells his goods to a person (consumer) (for example, when you buy a pair of shoes from an online store).
2. Business to business: When the owner of a business sells his goods or services to another business (for example, the owner of a business sells software as a service for use in other businesses.)
3. From one consumer to another: When one consumer sells his product to another consumer (for example, when you sell your old furniture to another consumer on eBay).
4. From consumer to corporate: When a consumer sells his products or services to a company or union (for example, a photographer sells his photographs for use).

 

Examples of e-commerce branding

E-commerce branding can have different types, including different business relationships between sellers and consumers, in which different tools are exchanged as part of these transactions.

 

1. Retail: The sale of a product by a company directly to the customer without any intermediaries
2. Wholesale: Selling products in bulk to a retailer who then sells these products to the consumer.
3. Direct delivery from producer to consumer: to sell products made by a third party and sent directly to the consumer.
4. Advance sale: Taking money as an advance payment from buyers to increase the initial capital to supply the desired product to the market
5. Subscription Sales: Automatically purchase a product or service on a regular basis until the subscriber cancels the auto-purchase
6. Physical products: Any goods that need to be inventoried and registered, and orders are sold online to customers and physically shipped to them.
7. Digital products: Downloadable digital goods such as courses or media that must be purchased for legal use.
8. A skill or set of skills offered in exchange for something. The time offered by the service provider can be purchased for a fee.

 

The Importance of Website in E-Commerce branding

 

Websites have a great impact on the business activity of companies. A company that ignores its electronic gateway will bankrupt its business. The website is the gateway to a brand – products and services of the product manufacturer.

A useless and faded website is like an old and faded showcase in a traditional business and will make customers reluctant to buy the product, but also the best sites if people can find it through the internet. If it is not considered and the government is not so-called user-friendly, it will not succeed and therefore companies must establish their foothold in Internet search results. For many users, search engines are the point of entry for the Internet.

 

Benefits of e-commerce

 

• E-commerce provides buyers and sellers with complete and extensive information about each commodity, which is of great commercial value in the real world but will not be possible without cost and time.
• Ability to communicate with all people needed to complete the business process via e-mail, chat, voice and more.
• With e-commerce branding, a wide range of producers can be covered and more bargaining can be achieved in commercial exchanges, which is not possible in traditional commerce due to geographical constraints.
• The possibility of offering and selling the product by manufacturers to the market of all countries and this means the possibility of globalization of sellers at the lowest p
• Reduce costs due to human error and create better facilities for management at the company level.
• Increase investment and employment in sectors involved in e-commerce.
• It is possible to expand and increase the number of buyers and sellers in this type of market. Despite a large number of buyers and sellers, the full competition will be possible in the market and none of the buyers and sellers can have an impact on market conditions and prices.

Barriers to e-commerce

 

There are barriers to starting an e-business, including:

 

• Lack of knowledge and culture of using e-commerce and Internet network
• The need to protect consumer rights in e-commerce branding
• Lack of legal infrastructure in the use of e-commerce, such as non-acceptance of electronic documents and signatures
• Low security of electronic existence in some countries
• Low speed as well as internet network usage restrictions
• Insufficient information about the benefits of Internet business for intermediary and manufacturing companies
• Provide the necessary security and confidentiality of the information exchanged

 

In e-commerce branding, despite all its advantages, still has its weaknesses. The ability to access personal computers and the slow speed of information transfer over the Internet makes it difficult to access Internet sites, and as a result, the effect of these cases diminishes the effect of e-commerce branding, but with the increase of Internet users and ease of access. The Virtual World of the Internet, e-commerce will transform the world of the future.