With the rapid development of technology and the increase in the speed of the Internet, video viewing rates have increased considerably. Today, by using internet tools, videos can be watched from computers, smartphones, tablets anytime and anywhere. Thus, with easier access, videos are now used for many different purposes such as entertainment, education or advertising. Nowadays video viewing rates have increased, the importance of videos in digital marketing and how we can benefit from these trends in marketing activities is pointed out in this article.
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The importance of video on online marketing strategies
- 78% of internet users watch online videos every week, while 55% watch it every day.
- The number of video content uploaded to the Internet in a month is more than television commercials produced in 30 years.
- At least 2 million videos per minute are watched on YouTube worldwide.
- 82% of Twitter users watch video content on Twitter.
- 75% of company executives watch business-related videos at least once a week.
- 69% of marketing, sales and business professionals use video marketing while the remaining 31% plan to use it.
- 93% of marketers use video for online marketing, sales and communication.
- If marketers attach the video to the email sent, the click-through rate can increase by 200-300%.
- On average, online websites with videos spend 2 minutes more time than websites without videos.
There also many more statistics that emphasize the importance of videos on marketing strategies.
Potential clients through videos
There are two different options to reach your potential customers with videos, the latest trend of our age. If you want, you can create an original and branded video and share it on your own website and on websites that contain video content such as YouTube and etc. or you can be one of the brands that appear at the beginning or bottom of the videos we always watch. If you are not in the stage to produce videos, you can promote by advertising videos that have the same job or industry as you. With video marketing, you can target specific video types and carry out an effective advertising activity by using specific videos on the subject you want to promote.
Video production for digital marketing
If you want to produce a video for use in your digital marketing activities, you should set your goals and produce videos that fit these goals. After determining your goal, the most important step is to determine the target audience. You need to determine what they are looking for from a user’s perspective.
Video production steps for digital marketing
- The first step to producing a low-cost video is content planning for any kind of videography such as advertisement, fashion videography and atc. By planning the videos you want to create in advance, you can produce videos in a low cost and fast way with less effort and resources. In order to produce a suitable video, you should analyze your target audience well and identify the videos that your target audience is related to. When determining keywords, you should think like users. What do you think they are looking for the most? It will be useful to carry out a specific study on this issue.
- After the content planning is done, you can proceed to the production phase. In order to produce low-cost videos, you should use your resources to get the maximum benefit. Previously, you had to work with a professional team for such operations, and a high cost for the studio and equipment had to be covered. Now you can use your mobile phone’s camera to shoot a video or a high-resolution video camera will suffice. At this stage, provide the materials needed, the shooting location, light and sound systems. The important point is to try to meet these needs at the lowest cost. You can use stabilization devices such as a tripod to get a good picture and use an external microphone for better sound if shooting outdoors. When you want to make video shots ready, you can do research on the internet and watch videos that will help you in this regard. Low budget can’t limit your video content/
- Making the Video Spread Virally, The first thing to do after preparing your video is to upload the relevant video to your website and popular video sharing sites. Then, by sharing your video on social media and using email marketing, you should ensure that your video reaches more people. Email marketing and social media posts are one of the effective ways to attract your potential customers. When doing email marketing, do not directly embed videos in email. Instead, by sharing the link of the video you uploaded to your website, you can increase the viewing of the video and increase your website traffic. Make sure to use hashtags in your social media posts.
Some other Important tips
It is very important that you analyze the results of every video you post on your website, social media or popular video sites and the results of the ads you make for these videos. In this way, you can measure the accuracy of your content planning and target audience analysis and use this information to improve your video performance. Video statistics provide important information such as viewers’ age, gender, watch days and times, and location.
This way, you can recognize your audience and meet their expectations. Knowing the location where videos are watched the most is the basis for producing videos with the right content. If your videos are mostly watched on weekends, you can upload your new videos on Friday nights. You can determine the viewing time of your videos and make changes to their length. Short videos are watched more. Focus on the comments received by the videos you share on social media. In this way, you can find out whether your videos are liked or not, and you can use the information you get in this way while creating the next video.
Online Video advertising Vs. TV advertisements
Unlike the advertisements to be given to television, online video marketing has a lower cost and provides detailed information. In light of all this information, produce videos with the right content and apply what you have learned while designing your new videos, bring your brand to your potential customers.
We are proud to announce that in SAMYARI videography studio we provide the best videography for any aspect you are looking for. For more information do not hesitate to contact us.