Although fashion is quite a subjective subject, Lyst e-commerce company, compiles a lot of data to inform its customers every quarter about the hottest fashion brands in the world. Lyst, which currently sells more than 12,000 brands to fashion enthusiasts around the world, announced the 20 most buzzing fashion brands.
Top (20) fashion brands in the world 2020
Gucci, Off-White and Balenciaga are in the lead, and it is the fifth time that Gucci has reached number one in two years. The report cites Gucci’s involvement in influential cultural events like the Met Gala. also Google search data, conversion rates and social media mentions of brands to determine its ranking. We took a closer look at the top 20 brands to see how they are making their way into the fashion world:
- Gucci
Is a brand which in recent years has attracted even more millennial and Generation Z consumers, has shown that it continues to be a major player in fashion.
The company recorded 20% revenue growth under the leadership of Creative Director Alessandro Michele, who is widely credited with revitalizing Gucci when he took charge in 2015. Alessandro Michele was also co-chair of Gucci. Met Gala this year, while continuing to innovate with new technology that allows consumers to virtually try on shoes without leaving home.
- Off-White
The work of Virgil Abloh, Creative Director of Off-White, continued to turn heads in the last quarter. Virgil Abloh has collaborated on the bespoke Nike sets worn by Serena Williams at Roland Garros and also started her carpet collection with IKEA.
- Balenciaga
Balenciaga made great strides forward in claiming its position as the fastest-growing brand in the couture and leather categories in April. The company has also launched social initiatives such as a program that offers two full scholarships to the Pratt Institute Black Alumni organization.
- Valentino
Valentino Creative Director Pierpaolo Piccioli has continued to push the boundaries and mix luxury and streetwear as part of his collaboration with Undercover’s Jun Takahashi.
- Prada
Prada has played a major role in sustainable development by officially announcing the company-wide ban on fur, as well as its intention to phase out nylon.
In an attempt to overhaul the brand, Prada made major improvements to the customer experience and announced that its annual revenue increased for the first time in four years.
- Versace
Donatella Versace was nominated for a Lifetime Achievement Award at the World Fashion Awards, just as Serena Williams dazzled in a Versace creation at the Met Gala. The company also announced its intention to double its annual revenue.
- Fendi
After the death of Karl Lagerfeld, creative director of Chanel, who began his career as a designer at Fendi in the 1960s, the company paid tribute to the fashion mogul. Fendi has also launched two large independent collections, one with British graffiti artist Pref and the other with Luca Guadagnino, director of “Call Me By Your Name”.
- Stone Island
This Italian company focuses on “research and technology applied to materials”. they also announced plans to open a new flagship store in Milan and make improvements to their color-changing.
- Nike
Building on the media success of Season 3 of “Stranger Things,” Nike has teamed up with Netflix to create a series-themed collection.
The company has also started using plus-size mannequins at its London store, which sparked a heated debate on social media after a Guardian column denounced the move as promoting unhealthy lifestyles.
- Saint Laurent
Actors Keanu Reeves and Finn Wolfhard were the new faces of Saint Laurent in Q2 2019. At the same time, the company opened a new concept store in Paris and announced a 17.5% increase in its sales in the first quarter.
- Vetements
Vetements continued to make headlines with its whimsical and ironic approach to fashion, including transforming a Paris McDonald’s into a fashion show location. The French company also launched a new shoe with Reebok.
- Burberry
Burberry has announced an upcoming period of transformation that involves closing 10 of its stores around the world while committing to reduce greenhouse gas emissions by 95% by 2022.
- Dolce & Gabbana
Dolce & Gabbana became the first luxury company to offer plus sizes up to size 22 in the UK, which equates to a 50 in France. She also launched a new collection of popular summer fragrances.
- Givenchy
Givenchy received a big celebrity boost in the last quarter, including Ariana Grande as the new face of the brand, as well as top personalities like Meghan Markle. The company also unveiled a surprise sneaker collection featuring Onitsuka Tiger during its Spring / Summer 2020 fashion show.
- Palm Angels
A l’origine, Palm Angels était un projet parallèle du directeur artistique de Moncler Francesco Ragazzi. La marque est aujourd’hui devenue une autorité dans le monde de la mode. Au deuxième trimestre de 2019, la marque a lancé une collection rafraîchissante inspirée du style “skate” avec Under Armour.
- Adidas
In April, Adidas announced a new partnership with Beyoncé for a new line with her company, Ivy Park. Beyoncé’s Instagram post announcing the collaboration instantly went viral, reaching two million people in less than an hour.
- Moncler
It was a good season for Moncler. In March, the French investment group Eurazeo sold its entire 4.8% stake in Moncler, while Moncler announced a 14% increase in sales in the first quarter of the year.
- Moschino
Never afraid of eccentricity or suggestion, Moschino launched several capsule collections in collaboration with The Sims and Playboy in the last quarter. Moschino notably dressed Taylor Swift in her music video “You Need To Calm Down“.
- Yeezy
It’s reflective shoes sold out within minutes, in a partnership that is expected to bring in $ 1.3 billion in sales to close the year. Additionally, Kanye West has launched a new incubation program to support young designers.
- Balmain
During the second quarter, Balmain launched its first sneaker collection, as well as a pop-up store in London where consumers can customize their shoes. Olivier Rousteing, Creative Director, transformed Balmain’s Spring / Summer 2020 men’s fashion show into a full-fledged music festival.