What is branding is a hot topic in most of the places by managers or entrepreneurs. Branding itself has different meanings based on the different points of views, but in general would be the ways to establish an accurate image of your company among your target audience via its marketing tools to shape your brand through the positive perception of the company with all its products and services, design and logo and is not only entitled with the logo itself. The brand itself would be considered as the image or idea, people imagine when thinking about specific kinds of products, activities and services of a company, emotionally and practically.
By effective branding, companies can differentiate themselves from their competitors and can make a customer loyalty fact.
In general, That is the process by which the emotional status of a product or service is enhanced. This increases its value to customers and other stakeholders of a specific brand.
Based on the few pieces of research, branding required about 8 elements to be shared with clients to make a powerful branding in the market, which there are:
- Advertising
- Public relations
- Advance sale
- Direct marketing
- Personal sales
- Packing
- Events and sponsorship
- Customer services
Branding is derived from all the messages reported in the media. The more these messages and the more favorable their content, the stronger the brand.
Also that is the knowledge that by giving more value to a brand will increase the credibility and reputation of that brand in the competitive market, the credibility and reputation of a brand can directly lead to more sales and more expensive products and services, in other words, branding is the smart way to trade and generate wealth in the world.
Branding is a unique distinction, that is important to customers, employees, and managers. Having a strong brand can significantly reduce a company’s costs by preventing unsuitable and aimless investments.
Profitability increases dramatically by attracting loyal customers, and most importantly, a company’s brand becomes an intangible asset for an organization whose value can be more than the total value of all the physical assets of that organization.
Table of Contents
Required steps before branding
Step1
Gathering all the required information: You need to know what are your brand characteristics, competitors and all other required elements for your branding such as finding out all the opportunities, threats or in general doing the right SWOT analysis.
(SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.)
Step2
Brand characteristics by examining all the cultures and personalities that your brand can have. (Characters such as luxury, affordable, modern, youthful, family, formal and…)
Step3
Define the exact mission and vision for your brand.
Step4
Attract your audience by providing the best services and products in the market.
Step5
Doing awareness, comprehension, building trust and Confidence, also doing affinity and having continuous connection In the market.
The importance of branding
The need for a what is branding is because of the movement of consumer societies towards fashion, having a brand or reputable business is one of the ways to create distinction and personality which in In SAMYARI Art and Advertising Studio this fact can be easily solved.
Brand importance for the customer is created by the customer’s knowledge of the brand, which is caused by several factors, but perhaps the following two are the most important:
- Brand depth; In other words, the customer’s mental priority in choosing a brand among other similar brands, for example, many people immediately think about Coca Cola in their minds after hearing the word soft drink.
- Brand expansion; The more complex the customer relationship with the brand, or in other words, the greater the variety of brand interactions in mind, the greater the opportunity to build long-term loyalty. For instance companies like Google or Amazon.
Types of branding
So far, various categories of branding have been presented, but if we want to show the most prominent types of what is branding, they are as follows:
- Co-Branding: Partnering with another brand to achieve a goal
- Digital branding: website, social media, search engine optimization, web use for business
- Personal Branding: Each person’s method of building credibility and reputation for himself
- Causal branding: Align your brand with a benevolent intention; Or corporate social responsibility
- Country Branding: Trying to attract tourists and businesses
we should know the fact that Branding includes various topics and concepts such as brand positioning, brand naming, brand color selection and brand identity design (logo,etc.), brand development, brand value, and so on.