One of the advantages of online business is the wide scope of the market to sell products. If supported with the right way of promotion, your business will be able to bring more promising results. Right online advertising techniques makes it very easy for you to analyze the market. You can monitor the effectiveness of your ads ranging from reach, cost, to your target ad.
The advertising techniques platform already provides a variety of data reporting that you can analyze to determine your next ad target. In addition to being more measurable, online advertising techniques have the advantage of being free to choose the type and format of ads. Ranging from images, videos, text, to a combination of all three you can use as needed.
Once you know the types of online advertising techniques and examples of online advertising techniques you are expected to expand your business network.
5 Types of the most effective advertising techniques
- Paid search
Since the discovery of online search engines, anyone can find anything in the virtual world, from scientific journals to household appliances. The existence of online search engines like Google has also changed consumer behavior, where consumers can now search for products on Google first before buying them. Google calls this situation Zero Moment of Truth (ZMOT).
According to Google, 84 percent of consumers search for a product on Google before purchasing it. You can take advantage of this opportunity to show your online ads through search results. In fact, paid search can be found on all search engines such as Google, Yahoo, and Bing. However, we will only discuss paid search from Google because it has the most users.
Google provides paid search services through Google Ads, formerly known as Google AdWords. Google is rebranding Google AdWords into Google Ads while maintaining existing features with new features such as Smart Campaign. Google Ads offers a way to advertise through search results, display ads, YouTube ads, and ads in mobile applications.
What are the most effective advertising techniques?Things to keep in mind in paid search are keywords. You need to choose the right keywords, which are the most searched keywords by potential consumers to find your product. When searching for a keyword related to a particular product, potential consumers can find search results with the ad label as above. Search results with that ad label are referred to as paid search.
- Paid social
The first point explains online advertising techniques in Google search results. Not only in Google search results, but you can also create online ads on social media such as Facebook, Instagram, and Twitter.
cSocial media is a strategic place in the virtual world to place your online ads. Besides, online advertising techniques on social media allows you to specifically target potential customers based on specific categories such as education level, age, location, interests, hobbies, gender, and income. Some popular social media you can use are Facebook Ads, Instagram Ads, and Twitter Ads. There are some differences to keep in mind when choosing social media to place your ads on. The first thing to note is the objectives that each social media can achieve.
Facebook and Instagram offer the same three objectives that are Awareness, Consideration, and Conversion.
Facebook Ads and Instagram Ads Objectives
- Awareness objectives are the purpose of building brand awareness or increasing brand reach.
- Consideration objectives are to drive traffic to your website, increase engagement, improve application installation, lead generation, or encourage your audience to contact your company via messenger.
- Conversions objectives are to create an online conversion or encourage the audience to come to the physical store if any.
Twitter Ads offers six objectives
- Conversion is the promotion of tweets to people who have the potential to convert to your website.
- Tweet engagement is the beginning of a conversation about your brand on Twitter.
- Gain followers are to promote your Twitter account and the cost paid is per follower earned.
- Increase brand awareness is to promote tweets to an audience with a wide reach and the cost paid is per impression earned.
- Video views are promoting your video to a targeted audience and the cost per view of the video.
- The app install is to promote tweets and will be charged per link opening or app install.
- Email Marketing
You can also advertise via email. Email is not only useful as a personal communication tool but can also be used as a marketing tool. Email marketing is the delivery of commercial messages such as newsletters and promotions via email. Email marketing is not only cheap but also has a high level of effectiveness. According to McKinsey and Company research, email marketing is 40 times more effective than social media such as Facebook and Twitter. Therefore, the use of email marketing as one of the online advertising techniques is highly recommended.
Remarketing
In addition to providing paid search, Google also provides remarketing services. Google Adwords (now Google Ads) Remarketing shows online advertising techniques to people who have visited your website or application. When these people leave your website or you, whether they buy or not buy your product, they will start seeing your ads while browsing other sites or watching videos on YouTube. For example, after you visit a specific website, that one’s ads will appear in the search results or ads on the website you later visit.
- Video Marketing
Video marketing is one of the most effective types of online advertising techniques for all types of businesses, both small and large companies. The effectiveness of video marketing has been proven faithfully.
Based on statistics,92 percent of companies (large and small scale companies) states that video is important for content marketing. In 2017, 41 percent of companies produced 11 to 50 video marketing videos. Still, according to some reports, 70 percent of companies also state that video marketing is more effective than other types of content to encourage consumers to convert.
Conclusion
There are many ways to advertise online. You can take advantage of the above five types of online advertising techniques to attract more consumers to buy your product. You can use one or more types of ads that are tailored to your company’s finances. Besides, you also need to consider the target audience you want to target because each advertising techniques medium has its audience characteristics.