Fashion photography is Depicting the design of all kinds of clothes, jewelry and other similar products using the art of photography and its tools. This type of photography introduces a special product to people by merging the two arts of modeling and photography. According to the commercial aspect of this type of photography, it is considered as a sub-category of advertising photography. Fashion photography is taken in various forms such as magazines, books, advertising posters, With photography, the impact of what we see would be magnified and this is one of the main reasons why photography has become so popular in recent decades.
The concept of fashion photography
Over the years, the concept of fashion or modeling photography, like the concept of beauty, has been changed a lot. Knowing the meaning of beauties and correcting the definition in the mind of a photographer is the most important and fundamental fact to change the work process of a photographer. Fashion photography trends can be for one day, one month or even one season and after this time it is considered as an old one and might need to take a new one, although, in SAMYARI Art and Advertising Studio, our well-experienced photographers are highly aware of the recent trends and try all our best to provide you with a professional service that can be last for a long period. Another key feature of fashion photography is that it is widely used in magazines and articles and the concept of the picture should be easily being presented in them.
History of Fashion Photography
The beginnings of fashion photography date back to almost the first days of the invention of photography. In 1856, Adolf Brown published a book containing 288 photographs of Virginia Oldoini Countess Castillo. In these pictures, she appeared in the official costumes of the court, and this event made Virginia Oldwini the first model in the world of fashion. There are other similar examples of this style of photography in the nineteenth century, but this style of photography did not take on a specialized aspect until the beginning of the twentieth century. In the first decade of the twentieth century that an important change in the printing industry, called Hafton, allowed photographers to publish photographs in magazines, and this coincided with Alvin’s presence in photographs in fashion magazines. The first magazines to publish these images were French and American magazines such as Harper’s Bazaar and La Model Practic, but the big change came in 1909 when Conde Nast bought Vogue magazine and made the printing of photographs a top priority. Prior to this, paintings and illustrations were the dominant photographs of magazines, especially for fashion magazines.
Fashion photography tips
- In this type of photography, all photographers try to show fashion and design it most accurately. In other words, photographers are trying to show the kind of designer’s thinking.
- In fashion photography, photographers must be somewhat familiar with the different types of fabrics. That’s why lighting is so important to show the texture and type of fabric used.
- Before taking a photo, it is important to know the type of photography and lighting in advance. In this way, the photographer is completely familiar with the output and the result of the last work.
- Professional fashion models pass full and professional training in the subject of gesture. So the photographer has nothing to do with posing as a model but it is recommended for them to get familiar with this fast as well.
- Photography location is quite an important factor. In general, the location chosen for photography rather than the background type is very important in displaying the fashion type.
- Fashion photography can be done in the studio, indoors or outdoors.
- In fashion photography, it’s not just photography and the use of essential tools. The photographer must be familiar with culture and society.
These tips aren’t just used for fashion photography, but for other types of photography, such as portrait photography or wedding photography, being comfortable with models or customers is one of the basics. In this area, we need to work on social relationships to make the model or customer feel better.
If you want to know different types of fashion photography read my related article.
