There is no doubt that today the competition between companies and firms has greatly increased. In the past, the factors of competition between these firms were summarized in two factors of quality and price, according to which any firm that offered goods with better price and quality could take a larger share of the market. On the other hand, with the advancement of information technology and the breaking of monopolies related to business information and their transparency, the competition between these companies has increased sharply, which is partly due to the development of e-commerce. Therefore, in order to be present in the market well, in addition to price and quality, today the use of e-commerce is considered a competitive advantage. The use of e-commerce in developed countries has grown significantly since the 1990s. E-commerce is a method that increases the efficiency and productivity of a business by eliminating the costs of exchanging documents and enables companies to be present in remote markets.

Essentials of e-commerce

One of the important tools of e-commerce is the use of the Internet in marketing and sales activities or even digital video advertising. In other words, one of the simplest and most efficient roles of e-commerce in the daily lives of Internet users is buying and selling goods and exchanging related funds through credit cards. The purpose of e-commerce, which is actually a combination of business techniques and tricks. E-commerce gives all sellers the opportunity to compete in domestic and foreign markets by offering their goods to buyers at the lowest cost. The Internet is growing rapidly. The Internet has created a complete marketplace, as information is comprehensively available and buyers can compare sellers’ services and their services. The Internet requires relationship marketing and provides long-term customer service and communication and Digi Video Ads also quite important for this matter.

Four important factors in the success of commerce:

  • Customer profitability

  • Ability to provide services and information required by the customer online

  • The ability to control and navigate the website

  • Creating integration between e-commerce activities and other activities

Nowadays, e-commerce is not limited to the process of buying and selling products, but also providing customer service is one of the major activities in this field. In general, customer relationship management is an approach that puts customers at the core of the business and considers the company’s position to depend on effective relationship management.

Sometimes this approach overlaps with the concept of relational marketing. In customer relationship management, the idea is that customers have different demands and different groups should be treated differently, therefore each salesperson must be able to change their behavior based on the behavior of each customer and digital video Ads easily can help to enhance the e-commerce effect in a business.