Fitness fashion is the result of a trend that consists in combining physical activities and health lifestyles with the interest and use of sportswear fashion.
Fashion has become an active ingredient of our lifestyle. Every day, the new trends, styles, and ideas dominate our fashion choices for formal occasions, casual meetings, and workout sessions.
Also, the changing trends and the changing habits have made fitness one of our favorite habits. Enjoying our new routine of working out or performing any physical activity, we seize ourselves to the craze and demand for fashionable workout outfits.
Fitness apparel has now become an essential part of our wardrobe as it surely makes a great influence on our behavior and readiness towards training. With the ever-increasing styles and fashion statements revolving in the market, men and women can find the best sportswear to feel confident, energetic and smart.
There is a connection between sportswear and self-affirmation, that exists because of the care for fashion. The action of buying sportswear is led to the feel of being part of a community, assessing its rules and culture. People get involved in a process in which the major aim is to appear.
With regard to fitness fashion, the ritual is a ceremony which consists in the activities that take place in a fitness center or in a gym and which are the acts of undressing, dressing, exercising, undressing, showering, grooming and dressing again.
As a matter of fact, fitness fashion requires people to identify with a model. People start buying the same sportswear of the chosen icon they want to imitate, and then chose to act like him/her. Sportswear is strictly correlated with fashion not only because of a trend, but also for the so-called social learning theory, which hypothesizes that almost all behavioral and cognitive learning is a result of direct experiences that are acquired through vicariously observing behaviors and the subsequent repercussions of such actions.
fitness fashion icons wear expensive and colorful sportswear (which represents the most visible part of the message, acting as the main instrument of the symbolic meaning delivering), and also show how happy and self-confident they are in it. Furthermore, fitness influencers are showing lifestyles that involve health-care and appearance-care as well, especially through social media.
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