Digital video advertising is growing at an unprecedented rate, accounting for 35% of the total digital advertising costs in the valley. There are good reasons to pay attention to this advertising method: Different types of video ads turn viewers into fans and fans into new customers. But marketers are just beginning to discover the power of video advertising.
People love watching videos because it can give them a multi-sensory experience. Unlike print and radio, the film creates a unique experience and conveys the message in a dynamic format. Video engages the viewer in an emotional journey, creates different emotions and can make people react. Video advertising is a good way to communicate personally with potential and existing customers and facilitate brand loyalty.
Video Marketing Statistics
- Mobile video consumption on YouTube increases by 100% annually.
- 90% of users say watching a movie or video ad about a product or service is influential in the decision-making process.
- After watching a video about a product, users are 64% more likely to buy it online.
- More than 90% of mobile video users share videos with friends and other members of their community, and some of these videos are video ads.
- Inserting a video on the main page of the website increases the click-through rate by up to 20%.
- Explanatory animations increase conversion rates by 20% or more.
Types of video ads
- In-stream video ads: A video ad that is played before, during, or after the video, animation, game, and music video content requested by the consumer (preview, intermediate, after playback). In-stream video ads appear in the broadcast environment and in live, archived, and downloadable video content.
- In-banner video ads: When users click on a video, they do not notice that they are clicking on an ad. The beauty of in-banner advertising is that it does not disrupt the user’s online experience. Instead, this type of ad appears subtly in the sidebar or at the top of search results. In-banner ads do not force users to watch. They give users the right to click. Compared to in-stream video ads, in-banner video ads are less annoying. Therefore, they are more suitable for brands that want to improve their brand image instead of reaching the customer. Placing in-banner ads depends on users’ search keywords and allows advertisers to deliver ads to the most relevant users. This format can also be useful for targeting B2B customers or a smaller segment of the audience.
Types of in-stream video ads
- Linear video ads: This is the most basic form of in-stream video advertising. Just like TV commercials, these types of commercials stop the original video.
- Non-linear video ads: These types of ads are distributed simultaneously with the video content, so the user sees the ads without interruption. Nonlinear ads can be presented as images, text or videos
- Mobile video ads: These types of in-stream video ads are usually broadcast alongside the video and can be in the form of text or image.
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