Jewelry photography is a branch of photography that requires very special shooting techniques due to the characteristics of the products. In short, successful results are achieved only with very special shooting techniques in all jewelry photographyand ornaments made using Platinum, Gold, Silver, Bronze, Glass, Crystal, and Steel. Clarity, use of light, exposure, staging and editing the product, perspective, framing and reaching the result with the right parameters are essential in jewelry, perfumery and trinket photography. Photographers who have gained experience in this field can do business very comfortably in the market and make plenty of business contacts, as well as earn considerable money on stock photography sites.

 

Tips for Jewelry photography

 

  • Where to place the Jewelry

Place it on a reflective surface such as black or white acrylic to photograph the reflection of the gem. This technique is widely used by professional jewelry photographers.

 

  • Use natural lighting

The best way to take jewelry photography is by nature. If you do not have access to a bright enough window, create illumination using props. The goal is to soften the evenly distributed information. You can get a professional lightbox or portable studio or make your own. All you need are some LED lights, some aluminum foil, some cardboard, and room items.

  • Select a clean background

When taking jewelry photography, use a simple, clean background that will shift the focus to the product. White backgrounds are best for jewelry photography, but you can also use black to accentuate the luster. It is important to be consistent with your background for cohesive product photos. Avoid busy backgrounds, patterns, or sparkles, or anything that comes with jewelry.

Use high-quality macro lenses

Macro lenses are a must-have for any great photography product. You will be taking jewelry photography up close, so make sure the lens has a focal length of at least 60 mm. You can also experiment with shooting distances and get one macro lens with a shorter one, and one with a longer focal length to see which one works best.

Use models and props

One of the best ways to do  jewelry photography is by modeling or using props such as necklaces, hand displays for rings and bracelets, and mirror balances. This will show the pieces in their correct size, and help customers see how they look in real people. The more photos of varieties you have, the greater your chances of making a sale. It also shows customers that you are spending time and effort showcasing your products, which is very useful if you are an online seller user.

Take many different photos

Customers are more likely to buy a product if they can see it from a different angle. Bonus points if you have a jewelry photo on a model or a video showing it from all sides. This helps customers get a better picture of the product’s color, size, quality and suitability, resulting in more sales.

 

  • Use a tripod

A tripod is one of the essential pieces of equipment for jewelry photography. You’ll be shooting very close up and possibly using long exposure times. This will cause the camera to shake easily, and blur will easily spoil jewelry photos.

 

  • Doing retouch

Jewelry photography calls for absolute perfection, and no matter how carefully you take the photo, it’s rare that you can get the perfect shot with the camera. You should use software like Photoshop or GIMP for things like cropping the photo, adjusting levels, and sharpening.

 

  • Blu-Tack, double-sided adhesive tape

When it comes to rings, Blu-Tack, duct tape and double-sided tape can be helpful. You can place the rings horizontally and upright and have a good angle for photography.

 

  • Choose the right aperture and make sure everything is in focus

If you use macro lenses for jewelry photography, do not be fooled into thinking that a wider aperture (f2.8 or f4) will make your subject look brighter.

This may be the case, but there is a significant drawback. And this weakness implies exactly the shallow depth of field. If you select a larger aperture of f2.8, more light will enter the lens, but only a small amount of the subject will remain in final focus. When you have a good aperture and a macro lens, a solid and reliable tripod, have a professional brightness adjustment, you will be successful in your way to take great photos of jewelry.

 

If you own an online jewelry business, quality photos of your product of the year are crucial to the value of the sale. Customers want to see the pieces on the model, and from different angles before they make a decision.

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Common mistakes when taking Jewelry photography

  • You are not prepared enough

Before shooting, clean and tidy your equipment. It seems like it will take time, but if you do this process at the beginning, it will save you time in the end, as well as spend less time editing photos and removing dust and fingerprints on jewelry.

  • Poor lighting 

If your lighting is not excellent or proper, you have practically lost an important part of the work and in the end, the images are not very attractive.

  • Reflection

If your lighting is not good, you will have bad reflections on your subject. As a photographer, you should avoid this as much as possible

  • Improper coloring

The most important thing is to make the color of your products as accurate as possible. Online customers trust photoshopping due to the popularity and popularity of Instagram and Pinterest. If you can make the color look more accurate, your work will probably be much more efficient.

  • Inconsistent image size 

It is very important to keep your image size consistent and consistent. Contradictory backgrounds

  • Contradictory background 

Like any other item, consistency in jewelry photography is very important. It should be noted that with a conflicting background, it will be difficult for the buyer to shop online.

  • The number of images is not enough 

You can never have enough photos on your product page, so take more photos – from any angle. Also pay attention to details, straps and chains.

Many brands do not offer enough images. If you only take one photo, it is difficult for the buyer to visualize your product with just one photo. The more photos you submit, the less customer service related questions you will receive.